Loyal Carl’s Jr. and Hardee’s Fans Crave Rewards Program

Send us a text Chad Crawford is the Chief Brand Officer of CKE Restaurants, the parent organization for quick-service brands Carl’s Jr. and Hardee’s, based in Franklin, Tennessee. Loyalty360 CEO Mark Johnson met with Crawford to discuss the company’s new My Rewards loyalty program, as well as the challenges and opportunities faced by the quick-service restaurant industry during the changing consumer landscape.

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Leaders in Customer Loyalty: for those looking to deepen customer experience, engagement, and brand loyalty. Each episode features innovative brands, industry experts, and executive leaders who share actionable insights, proven strategies, and real-world experiences designed to help marketers and brand professionals stay ahead in the ever-evolving world of customer loyalty.