Red Lobster Loyalty Program Uses Roadmap to Build Members and Trust

Send us a text Lillian Murphy is the Vice President of Customer Experience and Loyalty at Red Lobster, the world's largest seafood restaurant company with over 700 locations. Loyalty360 CEO Mark Johnson spoke with Murphy about the Red Lobster Rewards program, and the brand’s new push for personalization as it works to grow it’s engagement program.

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Leaders in Customer Loyalty: for those looking to deepen customer experience, engagement, and brand loyalty. Each episode features innovative brands, industry experts, and executive leaders who share actionable insights, proven strategies, and real-world experiences designed to help marketers and brand professionals stay ahead in the ever-evolving world of customer loyalty.