Red Lobster Loyalty Program Uses Roadmap to Build Members and Trust

Send us a text Lillian Murphy is the Vice President of Customer Experience and Loyalty at Red Lobster, the world's largest seafood restaurant company with over 700 locations. Loyalty360 CEO Mark Johnson spoke with Murphy about the Red Lobster Rewards program, and the brand’s new push for personalization as it works to grow it’s engagement program.

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Loyalty360 is the association for customer loyalty. We bring together the best loyalty-focused professionals from technology and service suppliers and brands under one roof. Through Loyalty360, these professionals find invaluable resources, networking opportunities and guidance provided by internal thought leaders and brands/suppliers on the cutting edge of customer loyalty.