Balancing Digital with Human Touchpoints to Excel in Consumer Lending
Digital strategies are not just for deepening relationships with your customers. The digital experience is also a way to refine and improve processes while also building community and trust.Today’s guests Mary Kate Loftus, Executive Vice President, Director of Digital Banking, and Tim Frederick, /EVP, Head of Mortgage Originations at M&T, know that digital touch doesn’t replace a human connection with a customer, but it can help define it.Join us as we discuss:The difference between digitization and going digital to leverage platforms and transform processesGovernment-led innovation in the mortgage spaceThe role trust plays in capturing and keeping customers engaging digitallyThe characteristics that separate the winners from the losers in the future of consumer lending