Boosting Results for Credit Unions with Holistic Digital Marketing

Digital advertising is a given for any business in the world today, but how can credit unions connect the right products to their existing members and grow their member base?By increasing and honing their digital engagement tactics.Today’s guest Michael Hostetler, VP of Marketing at Crane Credit Union, shares how his credit union leverages data to thoughtfully market relevant products to members.Join us as we discuss:Using an entrepreneurial mindset to increase credit union member growth and engagementEducating members about product offeringsImproving the new member and new loan onboarding processDigital marketing strategies and channels that integrate the marketing and user experience

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Leaders In Lending is a show for lending professionals who want to grow their consumer lending programs and improve their consumer experiences. Consumers continue to expect faster, easier online experiences from every company—and our knowledgeable guests will share how they are bringing their organizations and lending products forward into the future. Every week, Leaders In Lending will bring you actionable advice and key learnings from experienced leaders to help you navigate the future of consumer lending.