Driving Loan Demand Through Marketing Personalization

Cash is up and loan demand is down.One way to navigate this challenge is by driving demand through personalized marketing.Personalization is especially effective for credit unions. After all, as community-based organizations, they’re most effective when they are interacting with their communities at all times.Chad Van Handel, Chief Lending Officer at Unison Credit Union, shares why personalization in marketing is so important.We discuss:- Transitioning from an agency to in-house marketing- Community interaction at multiple touchpoints- Using business lending as an income diversification strategy- Near-term opportunities for credit unions to expandTo hear more from Leaders in Lending, check us out on Apple Podcasts, Spotify, or on our website.Listening on a desktop & can’t see the links? Just search for Leaders in Lending on your favorite podcast player.

Om Podcasten

Leaders In Lending is a show for lending professionals who want to grow their consumer lending programs and improve their consumer experiences. Consumers continue to expect faster, easier online experiences from every company—and our knowledgeable guests will share how they are bringing their organizations and lending products forward into the future. Every week, Leaders In Lending will bring you actionable advice and key learnings from experienced leaders to help you navigate the future of consumer lending.