Process and Vision in Startup Growth feat. Vincent Serpico, Founders Workshop

In this episode, Vincent explains how his company has been able to achieve success among a very niche group of prospects and clients. Rather than funding or resources, Founders Workshop clients all share a specific mindset. They are eager to take a process-oriented approach to app development.Vincent also shares the sales process Founders Workshop uses to help identify the right clients. He discusses the challenges of turning down clients that are a poor fit and how Founders Workshop is tweaking its marketing strategy to focus on relationships and referrals.Founders and business leaders will be particularly interested in Vincent’s discussion of proactively evaluating and adjusting the company’s reputation and mission. Leaders must be open to acknowledging when things are not working and work collaboratively to improve.Connect with Vincent Serpico on LinkedIn or Twitter @SerpicoDEV and visit FoundersWorkshop.com. 

Om Podcasten

A weekly show where we bring you interviews and in the weeds expertise from today’s B2B experts and thought leaders. You can see more about today’s episode and guest by visiting our website at LeadersOfB2B.com Topics for the show include: B2B leadership, B2B Tech, B2B SaaS, B2B CEO's, Venture-Backed Startups, B2B Growth, Analytics, Demand Generation, B2B Marketing, and more.