Chantal Cornelius on Courage in Marketing: Standing Out in a Crowded Field (MDE600)

Chantal Cornelius, founder of Apple Tree Marketing, joins me to discuss her unique approach to marketing and branding. We explore her journey from corporate life to entrepreneurship, and how her passion for horse riding has influenced her business philosophy. Chantal shares insights from her books "Magnetic Marketing" and "Standout Strategies," emphasizing the importance of emotional connections in marketing. We delve into the evolution of USPs, the five standout strategies she's identified, and the critical role of empathy in modern marketing. Chantal also offers candid advice on the courage required to stand out in business, drawing from her own recent experiences. This conversation provides valuable insights for entrepreneurs and marketers looking to differentiate themselves in today's competitive landscape.

Om Podcasten

With the Minter Dialogue podcast, your host Minter Dial is on a mission to help elevate the debate and insert more meaningfulness into our lives. He gives weekly interviews around leadership, brand strategy and transformation, featuring top business leaders, personalities, entrepreneurs and authors from around the world who are making things happen! The show was ranked as the #6 Leadership and #5 Branding Podcast 2021 by Feedspot, Julie Livingstone’s Top 15 Marketing Podcasts 2020 and Top 50 Marketing Blog/Podcasts by Linkedin. Minter Dial is a filmmaker and author of multiple award-winning books, including The Last Ring Home, Futureproof (FT Press), You Lead (Kogan Page) and Heartificial Empathy, 2nd edition (2023). Podcast show notes are on minterdial.com. To rate & review: RateThisPodcast.