Doing Business and Trends in China, with Serial Entrepreneur, Thinkers50 Guru and Multi-time Author, Ashley Dudarenok (MDE541)
Minter Dialogue with Ashley Dudarenok Ashley Dudarenok is a Chinese serial entrepreneur, award-winning digital marketing professional and author. Recognised as a “guru on digital marketing and fast-evolving trends in China’’ by Thinkers50, Ashley is the founder of China-focused digital marketing agency Alarice and China digital consultancy ChoZan. She's also author of 10 books about digital China, including her latest, "Innovation Factory: China's Digital Playbook for Global Brands," co-written with Ron Wardle. In this conversation, we discuss the Chinese digital landscape, what are some of the salient trends, what can Western brands learn from Chinese corporations, the place for 'purpose' in China, the sense of trust that Chinese citizens have with the Chinese companies, leadership challenges and management styles... and much more. If you've got comments or questions you'd like to see answered, send your email or audio file to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to Apple Podcasts or your favourite podcast channel, to rate/review the show. Otherwise, you can find me @mdial on Twitter.