How to build and protect your brand with Cheryl Hodgson (MDE226)

Minter Dialogue Episode #226 — Cheryl Hodgson is General Counsel to companies in the music industry, digital media, and publishing, providing global brand strategy and trademark protection. Author and Speaker, Cheryl is also founder of BrandAide, providing and curating advice from Experts on topics of global brand strategy and trademark protection, trademark litigation. In this conversation, Cheryl and I discuss the importance of brand in today’s marketplace, some of the keys to building a brand, creating the necessary trust behind a brand, and how different branding is for entrepreneurs versus when you’re in big business. Meanwhile, please send me your questions as an audio file (or normal email) to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes to rate/review the podcast. Otherwise, you can find me @mdial on Twitter.  Support the show (https://www.patreon.com/minterdial)

Om Podcasten

With the Minter Dialogue podcast, your host Minter Dial is on a mission to help elevate the debate and insert more meaningfulness into our lives. He gives weekly interviews around leadership, brand strategy and transformation, featuring top business leaders, personalities, entrepreneurs and authors from around the world who are making things happen! The show was ranked as the #6 Leadership and #5 Branding Podcast 2021 by Feedspot, Julie Livingstone’s Top 15 Marketing Podcasts 2020 and Top 50 Marketing Blog/Podcasts by Linkedin. Minter Dial is a filmmaker and author of multiple award-winning books, including The Last Ring Home, Futureproof (FT Press), You Lead (Kogan Page) and Heartificial Empathy, 2nd edition (2023). Podcast show notes are on minterdial.com. To rate & review: RateThisPodcast.