Legacy in the Making: Building a Long-Term Brand to Stand Out in a Short-Term World with Mark Miller (MDE311)
Minter Dialogue Episode #311 Mark Miller is Chief Strategy Officer at Team One, part of the Publicis Groupe. He's also the founder of The Legacy Lab, a research and consulting practice based in LA, helping global brands drive change. He very recently co-authored with Lucas Conley the book, Legacy in the Making: Building a Long-Term Brand to Stand Out in a Short-Term World, which was just selected as a finalist in the Business Book Awards 2019. In this conversation, we discuss Mark's modern version of legacy, why legacy is key in genuine brand building, what are the keys to building that kind of legacy, and some of the issues around governance. And just a quick announcement that my new book "Heartificial Empathy, Putting Heart into Business and Artificial Intelligence" which just came out, also got selected at the same BBA as Mark's book! Hope you'll take a look at both books! Meanwhile, please send me your questions as an audio file (or normal email) to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes to rate/review the podcast. Otherwise, you can find me @mdial on Twitter. Support the show (https://www.patreon.com/minterdial)