Marketing and New Retail in China with author and China marketing expert Ashley Galina Dudarenok (MDE338)

Minter Dialogue Episode #338 Ashley Galina Dudarenok is a China marketing expert, founder of two companies, Alarice a social media agency and ChoZan, for training, keynotes and masterclasses on marketing in China. Based in HK, Ashley is also an influencer and best-selling author who has just published her third book, New Retail Born in China Going Global: How Chinese Tech Giants Are Changing Global Commerce. In this conversation, we talk about some of the important things to get right when marketing in China, some insights to Ashley's life as an influencer and the truly revolutionary world of retail in China that has been termed as "New Retail." Please send me your questions as an audio file or text to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes to rate/review the podcast. Otherwise, you can find me @mdial on Twitter.  Support the show (https://www.patreon.com/minterdial)

Om Podcasten

With the Minter Dialogue podcast, your host Minter Dial is on a mission to help elevate the debate and insert more meaningfulness into our lives. He gives weekly interviews around leadership, brand strategy and transformation, featuring top business leaders, personalities, entrepreneurs and authors from around the world who are making things happen! The show was ranked as the #6 Leadership and #5 Branding Podcast 2021 by Feedspot, Julie Livingstone’s Top 15 Marketing Podcasts 2020 and Top 50 Marketing Blog/Podcasts by Linkedin. Minter Dial is a filmmaker and author of multiple award-winning books, including The Last Ring Home, Futureproof (FT Press), You Lead (Kogan Page) and Heartificial Empathy, 2nd edition (2023). Podcast show notes are on minterdial.com. To rate & review: RateThisPodcast.