MDE25: Joe Salesky, Freemonee founder, winner at #Netexplo 2012

Joe Salesky is Chief Strategy Officer and founder of Freemonee, a system that allows for merchants and/or brands to provide gift cards to clients and prospective clients in a frictionless manner. Freemonee was one of the top ten award winners at the Netexplo 2012 Forum where I met Joe.The key is Freemonee's relationship with the banks and their credit card holders. At the core of the question, is the ability to data mine all the while respecting privacy concerns. For merchants and brands, Freemonee represents a fascinating opportunity. They already have a reach of 280 million cardholders... Come take a listen!Meanwhile, you can comment and find the show notes on themyndset.com where you can also sign up for my weekly newsletter. Or you can follow me on Twitter on @mdial. And, if you liked the podcast, please take a moment to go over to iTunes to rate the podcast.Enjoy the show! Support the show (https://www.patreon.com/minterdial)

Om Podcasten

With the Minter Dialogue podcast, your host Minter Dial is on a mission to help elevate the debate and insert more meaningfulness into our lives. He gives weekly interviews around leadership, brand strategy and transformation, featuring top business leaders, personalities, entrepreneurs and authors from around the world who are making things happen! The show was ranked as the #6 Leadership and #5 Branding Podcast 2021 by Feedspot, Julie Livingstone’s Top 15 Marketing Podcasts 2020 and Top 50 Marketing Blog/Podcasts by Linkedin. Minter Dial is a filmmaker and author of multiple award-winning books, including The Last Ring Home, Futureproof (FT Press), You Lead (Kogan Page) and Heartificial Empathy, 2nd edition (2023). Podcast show notes are on minterdial.com. To rate & review: RateThisPodcast.