Steve Brazell, the Hitman talks about the best ways to break through the noise and build a great brand (MDE252)
Minter Dialogue Episode #252 Steve Brazell is known as and running Your Hitman. He is also founder of Limelight, the world’s first patent-pending on-line brand builder, and Whetstone — the first on-line re-branding tool developed for the Department of Defense. Steve is the co-author of “Clear! The simple guide to keeping your business alive and kicking,” (pub 2011). In this conversation, we exchange on the difference between branding as a celebrity or politician versus as a company. We also look at crisis management in today’s increasingly transparent world. Meanwhile, please send me your questions as an audio file (or normal email) to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes to rate/review the podcast. Otherwise, you can find me @mdial on Twitter. Support the show (https://www.patreon.com/minterdial)