Twisted Thinking and Fresh Perspectives to Build Breakthrough Brands with Julie Cottineau (MDE406)

Minter Dialogue Episode #406 Julie Cottineau is an author, a brand passionista, who is founder and CEO of BrandTwist brand consultancy. In this conversation, we discuss the origin of her Brand Tattoo Test, her work at and lessons learned while working as head of brand for Virgin USA, the evolution of branding, the power of purpose and Julie's work at BrandTwist, which is also the name of her best selling book. If you've got comments or questions you'd like to see answered, send your email or audio file to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to rate/review the show on RateThisPodcast. Otherwise, you can find me @mdial on Twitter. Support the show (https://www.patreon.com/minterdial)

Om Podcasten

With the Minter Dialogue podcast, your host Minter Dial is on a mission to help elevate the debate and insert more meaningfulness into our lives. He gives weekly interviews around leadership, brand strategy and transformation, featuring top business leaders, personalities, entrepreneurs and authors from around the world who are making things happen! The show was ranked as the #6 Leadership and #5 Branding Podcast 2021 by Feedspot, Julie Livingstone’s Top 15 Marketing Podcasts 2020 and Top 50 Marketing Blog/Podcasts by Linkedin. Minter Dial is a filmmaker and author of four award-winning books, The Last Ring Home, Futureproof (FT Press), You Lead (Kogan Page) and Heartificial Empathy, 2nd edition (2023). He's currently writing Dialogos on Substack, to foster more meaningful conversation. Podcast show notes are on minterdial.com. To rate & review: RateThisPodcast.com/mdial