Why Marketing is Broken and How to Fix It with Josh Braaten, CEO of Brandata (MDE375)

Minter Dialogue Episode #375 Josh Braaten is CEO of Brandata, a brand measurement and growth marketing consultancy. Josh has created the Marketing is Broken weekly web series and is Chairman of America's Internet Super PAC that is focused solely on online rights and Internet liberty issues in the US. In this conversation, we discuss the meaning of brand today, why marketing is broken, how to unlock insights and some solid tips and tricks for marketers who want to break through. If you've got comments or questions you'd like to see answered, send your email or audio file to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to rate/review the show on RateThisPodcast. Otherwise, you can find me @mdial on Twitter. Support the show (https://www.patreon.com/minterdial)

Om Podcasten

With the Minter Dialogue podcast, your host Minter Dial is on a mission to help elevate the debate and insert more meaningfulness into our lives. He gives weekly interviews around leadership, brand strategy and transformation, featuring top business leaders, personalities, entrepreneurs and authors from around the world who are making things happen! The show was ranked as the #6 Leadership and #5 Branding Podcast 2021 by Feedspot, Julie Livingstone’s Top 15 Marketing Podcasts 2020 and Top 50 Marketing Blog/Podcasts by Linkedin. Minter Dial is a filmmaker and author of four award-winning books, The Last Ring Home, Futureproof (FT Press), You Lead (Kogan Page) and Heartificial Empathy, 2nd edition (2023). He's currently writing Dialogos on Substack, to foster more meaningful conversation. Podcast show notes are on minterdial.com. To rate & review: RateThisPodcast.com/mdial