Women Who’ve Sold Their Business: Carey Peters | E169

In the past 20 years, there has been a wave of women-owned businesses, and women selling those businesses. However, no one is really talking about it. In this mini series, host Kris Plachy is bringing women business owners on to talk about their experiences of selling their businesses. In this episode of Leadership is Feminine, Kris talks with Carey Peters. Carey shares her story of owning, selling, and buying multiple businesses over the span of 18 years, with a combined revenue of over $220 million. Carey details her journey from being a young actor to getting her start in health coaching and how she leveraged a partnership with a colleague to start Holistic MBA, and eventually selling that and rolling it into Holistic Coach Institute. She shares some nuggets of wisdom about critical aspects of the acquisition process and takes us through the highs and lows of business deals and negotiations, including the roller-coaster ride that was selling her cherished business. The chat shifts gears to what happens post-sale. Carey lays it bare about the range of emotions she experienced, following the acquisition. But amidst it all, she found peace, contentment, and the life-altering realization that business success does not define self-worth. There is so much we can learn from one another. So tune in to this episode of Leadership is Feminine to tap into the wealth of knowledge from a fellow woman, who has had an incredible business journey. “So what I learned is that when you're selling, you have to be able to tell the story that your business is an income machine, that if you put in x dollars, it's going to spit out y dollars, and that the total addressable market is z. So the story is you put an x, you spit out y, and this is the number of market share that we could potentially capture. And then that tells the buyer, like, ‘Oh, you know, I get it.’” Guest Bio In the past 17 years, Carey has founded or co-founded 6 companies that have served over 50,000 clients and students and generated over $200 million in revenue. Currently, you can see Carey as one of the main instructors of Health Coach Institute, a coaching education company she co-founded with her long-time business partner Stacey Morgenstern. After years of working with thousands of women to create powerful transformations in their lives, Carey has distilled all of her experience and expertise together for the first time in an all-new body of work called APPETITE: The Mastermind for Women Who Are Hungry For More. Website: careypeters.com Instagram: @CareyPetersOfficial Key Takeaways From This Episode The magic and transformation of generating revenue from ideas: The impact of selling a product made from personal ideas The importance of openness to unconventional coaching methods and evolving ideas Lessons from Business Deals and Acquisitions: It is critical to invest in a good lawyer and advising caution when accepting LOIs Business Development & Guidance: Sharing "secret sauce" in businesses and helping others figure out their unique offering Selling Holistic MBA and Emotional Aftermath: Transitioning to being an employee The importance of Mentorship and Coaches: Emphasizing vulnerability and courage for entrepreneurial success Personal Transformation After Selling a Business Contact Information and Recommended Resources Join Kris to help impact 20 Million Women across the Globe! Become a Visionary.CEO/catalyst and spread the word! Kris explains all the details on the podcast this week. Essential, go to www.theVisionary.CEO/catalyst, Register, Grab the Visionary.CEO/Podcast link from your dashboard and SHARE IT with all the women you know in your friend, colleague and network circles. We'll be tracking links by Catalyst and awarding each Catalyst who shares her link to at least 20 women with a free digital course from Kris's Boutique.  Get Access to LEAD LESSONS The best leadership guidance and mentorship experience exclusive for women who lead. High performing teams require highly skilled, high performing leaders. It's time to develop exceptional leadership prowess. THE LEAD LESSONS for Women equip you with the tools and strategies to navigate the leadership landscape like a true visionary. Our unique blend of Digital Lessons and live Mentorship-calls delivers the real-world practices you need for confident and consistent leadership. thevisionary.ceo/nextstep Work with Kris and Her Team: TheVisionary.ceo CEO Boutique Email: hello@thevisionary.ceo Linkedin Instagram Facebook Pinterest

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For most women, when we are invited to study leadership the teachers, scholars, authorities and models are primarily… men. We are indoctrinated from the time we are born that men are the leaders and that natural male characteristics are the strengths you must also possess to be a good leader. Powerful. Strong. Authoritative. Direct. Assertive. Decisive. These and so many more are attributes that are typically associated with the male model of a leader. And so, for the better part of the last one hundred years as women have made their way into the fold, in a variety of leadership roles, we have learned and studied to walk the way of a men to achieve success. Women dismiss their own knowing because we’ve been so indoctrinated in male leadership models. We dismiss what we know for what others tell us to be and how to be seen. There is another way to lead. To be in alignment. To not feel like an imposter. It’s time for the reimagining of leadership. That’s not to disparage any of the progress that has come before us. Progress is progress. For those of us who stand in the footsteps of the women who came before us we are here because of their courage, bravery and resilience. I wonder instead if women equally looked to the characteristics they learned from their mothers for leadership. I wonder if we were taught to lean on different qualities to drive success. I wonder what might happen then? The traditional qualities of mothering are communication, nurturing, listening, strength, support, grace, and yes… love. What if to be the best leader you can be as a woman, you integrated the best of both? This is how women will stand with integrity in their role as leaders. As women, we can be assertive, direct, powerful, and authoritative but we need not only rely on those attributes for success. After 25 years of watching and studying leaders, I can tell you that for sure many traditional male attributes are effective in the short run, but they typically only serve a few. Whereas, when leadership is feminine. When the leader possesses the strengths of femininity and grace the results are for all. This podcast is my like my gentle request and invitation to my fellow female leaders that we reclaim the world leadership as one that is a feminine definition. That we continue to work with all of our allies to build organizations and systems that include more support, collaboration, grace and communication. And that we do so not because we are uncomfortable with the more traditional male-dominating models, but because we truly do know that leadership is a feminine strength and attribute. And the world needs more of us leading. Now more than ever.