Failing Forward: Wendy’s CEO Kirk Tanner on Leadership, Innovation, and Customer-Centric Growth

Wendy’s CEO Kirk Tanner is betting big on Wendy’s future—expanding internationally, doubling down on breakfast, and leveraging data to drive smarter decisions. In this episode of Leadership Next, cohosts Diane Brady and Kristin Stoller sit down with Kirk to discuss the fast-food giant’s evolving strategy. Tanner shares insights on the brand’s commitment to fresh ingredients, digital innovation, and international expansion, while reflecting on key leadership lessons from his time at PepsiCo. He also explains why failing forward is essential, how customer behavior—not just feedback—shapes decisions, and sets the record straight on Wendy’s so-called “surge pricing” controversy. Plus, he shares Wendy’s approach to transparency and career advice for rising professionals. 

Om Podcasten

Something big is happening in the world of business. CEOs increasingly say their jobs have become less about giving orders, more about inspiring, motivating, setting a north star. They are taking the lead on big issues like climate change, worker retraining, and diversity and inclusion. They are under pressure from employees, customers and investors not just to turn a profit, but to prove they are doing good in the world. And in the process, they are fundamentally redefining the relationship between business and society. Join Fortune Executive Editorial Director Diane Brady and Editorial Director Kristin Stoller as they engage global leaders on the insights, experiences and issues you need to know.