How Adrian Gore Turned a Hunch Into a Winning Business Model

When Adrian Gore decided to build an insurance company in South Africa in the early 1990s, he took a novel approach: the company should aim to make people healthier. This was not - and is not - a common tactic in the insurance business. But in a country with lots of sick people and not enough doctors, it seemed like the only sustainable choice Gore told Leadership Next. His gamble paid off - Discovery is now a very successful global business that has expanded beyond health insurance. In this conversation with Alan Murray and Ellen McGirt, Gore explains how he founded Discovery, the power of incentives to drive healthy behavior and where the company is headed next.

Om Podcasten

Something big is happening in the world of business. CEOs increasingly say their jobs have become less about giving orders, more about inspiring, motivating, setting a north star. They are taking the lead on big issues like climate change, worker retraining, and diversity and inclusion. They are under pressure from employees, customers and investors not just to turn a profit, but to prove they are doing good in the world. And in the process, they are fundamentally redefining the relationship between business and society. Join Fortune Executive Editorial Director Diane Brady and Editorial Director Kristin Stoller as they engage global leaders on the insights, experiences and issues you need to know.