How Lyft's Customer Focus Has Helped It Compete Against Rival Uber

When David Risher became CEO of Lyft in 2023, he realized the ridesharing company had a speed problem. At the time, it took Lyft cars on average four extra minutes to arrive compared to wait times for cars from Uber, its main competitor. A year later, thanks to onboarding many more drivers onto the Lyft platform, the difference is down to 10 seconds.  On this episode of Leadership Next, Risher chats with Alan and Michal about innovation in ridesharing and Lyft's customer-centric focus, including new features designed to make women drivers and passengers feel safer when they use the platform. For Risher, transparency isn't just a buzzword: His work email is readily publicized and drivers often reach out directly with feedback. He also makes a habit of driving Lyft cars every six weeks, an opportunity to hear from customers directly as well.  Leadership Next is powered by Deloitte.

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Something big is happening in the world of business. CEOs increasingly say their jobs have become less about giving orders, more about inspiring, motivating, setting a north star. They are taking the lead on big issues like climate change, worker retraining, and diversity and inclusion. They are under pressure from employees, customers and investors not just to turn a profit, but to prove they are doing good in the world. And in the process, they are fundamentally redefining the relationship between business and society. Join Fortune Executive Editorial Director Diane Brady and Editorial Director Kristin Stoller as they engage global leaders on the insights, experiences and issues you need to know.