How T-Mobile Conquered The Mobile Market

When T-Mobile burst on the scene in 2002, the wireless market was already saturated with big players like Verizon, Sprint, and AT&T. To make inroads, the company became “The Uncarrier,” famous for customer-centric contracts with better pricing and more user-friendly terms and features. Twenty-two years later, T-Mobile today is one of the biggest telecom companies in the world. On this week’s episode of Leadership Next, Diane speaks to CEO Mike Sievert, who took over for John Legere in 2020. Sievert, a longtime technology executive, has interests that go way beyond wireless. He’s also a pilot. Topics covered include innovation in the wireless space, how AI will change telecom, and what happens when a company goes from startup to incumbent. Leadership Next is powered by Deloitte.

Om Podcasten

Something big is happening in the world of business. CEOs increasingly say their jobs have become less about giving orders, more about inspiring, motivating, setting a north star. They are taking the lead on big issues like climate change, worker retraining, and diversity and inclusion. They are under pressure from employees, customers and investors not just to turn a profit, but to prove they are doing good in the world. And in the process, they are fundamentally redefining the relationship between business and society. Join Fortune Executive Editorial Director Diane Brady and Editorial Director Kristin Stoller as they engage global leaders on the insights, experiences and issues you need to know.