Inside JCPenney’s Recipe For Retail Success

Technology has fundamentally altered retail shopping habits, as savvy customers know they can buy almost anything they want with a single tap of their smartphones. But JCPenney, the iconic American department store brand, says customers still value in-store shopping. For Marc Rosen, who had a long career at Levi Strauss & Co. and Walmart before taking over as JCPenney CEO in 2021, customer focus has been key. On this week’s episiode of Leadership Next, Rosen talks to Diane about back-to-school shopping, why customers don’t like to buy clothing where they get groceries, and about how technology continues to shake up retail. Leadership Next is powered by Deloitte.

Om Podcasten

Something big is happening in the world of business. CEOs increasingly say their jobs have become less about giving orders, more about inspiring, motivating, setting a north star. They are taking the lead on big issues like climate change, worker retraining, and diversity and inclusion. They are under pressure from employees, customers and investors not just to turn a profit, but to prove they are doing good in the world. And in the process, they are fundamentally redefining the relationship between business and society. Join Fortune Executive Editorial Director Diane Brady and Editorial Director Kristin Stoller as they engage global leaders on the insights, experiences and issues you need to know.