Mark Cuban Is Pouring Money Into Coronavirus Relief: Here's Why

When the NBA announced it was indefinitely suspending its season, Dallas Mavericks owner Mark Cuban made a quick decision: he would continue to pay all of the hourly employees who worked in his arena. How did he do it? And why? That’s what Alan Murray asks in this episode of Leadership Next. Cuban is also an investor in over 150 small businesses, so he’s been closely following government plans to assist these smaller companies. He shares his take on the coronavirus relief legislation, the advice he’s been offering entrepreneurs, and other steps he’s taking to assist both business owners and health care workers during the COVID-19 crisis.

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Something big is happening in the world of business. CEOs increasingly say their jobs have become less about giving orders, more about inspiring, motivating, setting a north star. They are taking the lead on big issues like climate change, worker retraining, and diversity and inclusion. They are under pressure from employees, customers and investors not just to turn a profit, but to prove they are doing good in the world. And in the process, they are fundamentally redefining the relationship between business and society. Join Fortune CEO Alan Murray and Editor-at-Large Michal Lev-Ram as they probe the best of these leaders for insight into what they're doing, why they're doing it, and what impact it is having.