Nike's CEO Went on a Vision Quest: Here's What He Learned

Not many people obtain the title of CEO. But John Donahoe has held the position four times. He’s currently the CEO of Nike. Before he accepted that job, however, he took a year off to figure out what he really wanted the next decade of his life to look like. He solicited advice from 50 people during that period – much of which he summarizes and shares with Alan and Ellen.   Ultimately, that search led him to the top post at Nike – a company whose board he had sat on for several years. Soon after moving into the C-Suite, the coronavirus pandemic hit. That was quickly followed by unrest sparked by the murder of George Floyd. Donahoe tells Leadership Next how both of those events impacted the company. He also reveals how early in his tenure he recognized the company needed to boost its culture of diversity and inclusion, and what he’s done about it.  Also in the conversation: how he envisions the company’s org chart (hint, he’s not at the top), how being a CEO is similar to being a coach, and how  business can help heal some of the divisions within our country. 

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Something big is happening in the world of business. CEOs increasingly say their jobs have become less about giving orders, more about inspiring, motivating, setting a north star. They are taking the lead on big issues like climate change, worker retraining, and diversity and inclusion. They are under pressure from employees, customers and investors not just to turn a profit, but to prove they are doing good in the world. And in the process, they are fundamentally redefining the relationship between business and society. Join Fortune Executive Editorial Director Diane Brady and Editorial Director Kristin Stoller as they engage global leaders on the insights, experiences and issues you need to know.