Why Malcolm Gladwell Just Took 'Revenge' On His Own Book

In 2000, Malcolm Gladwell published The Tipping Point, identifying the key players and small, seemingly inconsequential decisions that together can make ideas, products, and behaviors spread like a virus. Gladwell was hailed as a guru whose concepts were embraced as a how-to guide for marketers and policymakers. In his latest book, Revenge of the Tipping Point, Gladwell revisits the themes from his original book to examine how they’ve held up and also been manipulated to create negative impacts. In this week’s episode of Leadership Next, Diane Brady speaks to Gladwell about his perspective on The Tipping Point today, as well as on topics from leadership to the decline of local news. Leadership Next is powered by Deloitte.

Om Podcasten

Something big is happening in the world of business. CEOs increasingly say their jobs have become less about giving orders, more about inspiring, motivating, setting a north star. They are taking the lead on big issues like climate change, worker retraining, and diversity and inclusion. They are under pressure from employees, customers and investors not just to turn a profit, but to prove they are doing good in the world. And in the process, they are fundamentally redefining the relationship between business and society. Join Fortune Executive Editorial Director Diane Brady and Editorial Director Kristin Stoller as they engage global leaders on the insights, experiences and issues you need to know.