Wrapping Up the HEIDI Principles - Identity

How would you describe your business when describing it with the adjectives of a person?responsible? goal-oriented? empathetic? brave? data-driven? empowering? supportive?More interestingly, why would you even try to answer this question? Corporate identity has emerged as a big field in organizational development, confronting companies with the question of who they really are: their core beliefs, the values they promote, and how they operate. Looking into our digitalized and fast-paced world you spot already the inefficiency of a rule-based approach which most corporates are still following. They are outdated the moment they are created. Values, in contrast, shape behavior and mindset and thus apply much better for navigating through dynamic and complex environments.  Hosted on Acast. See acast.com/privacy for more information.

Om Podcasten

The digital age comes with radical changes in how value is created. While our future leaders, the millennials, have evolved their values, the way of how businesses and organisations are run is stuck in the industrial epoch. The keywords of a “new work era” are widely spread, but remained poorly put into practice in most cases. Instead of thoroughly understanding how instrumental their impact for business success can be they are used to lure young talents into organisations that are run as ever before. The risk of this is not only the loss of motivation and engagement of a whole generation in their jobs and towards their employer, but more interestingly the loss of effectiveness with which businesses are approaching increasing complexity & future challenges. In this podcast we, Anna & Rolf, want to take the buzz out of New Work and interview smart minds who have approached Org topics in a different way. We want to get to the core of their beliefs, discuss their approaches and ultimately learn how to best tackle the complexity of our business world. Hosted on Acast. See acast.com/privacy for more information.