EP 18 - From Adversity to Empowerment: Lessons in Entrepreneurship - Lisa Odenweller
Lisa Odenweller is a pioneering wellness entrepreneur and the Founder & CEO of Kroma Wellness, a modern functional nutrition brand dedicated to simplifying healthy living for busy, high-performing lifestyles. With over two decades of experience in the health and wellness industry, Lisa has committed her career to making premium, science-backed nutrition accessible, delicious, and effortless. Before launching Kroma, Lisa founded Beaming, one of Southern California’s most influential wellness café brands, renowned for its clean nutrition and culinary creativity. After successfully scaling Beaming into a multi-location business and exiting in 2018, she turned her focus to addressing a deeper problem: the overwhelming, flavorless, and unsustainable nature of many wellness routines. With Kroma, she introduced a first-of-its-kind 5-Day Whole Body Reset and a range of instant, shelf-stable, adaptogen-rich products that enable people to nourish themselves with joy, ease, and purpose—anytime, anywhere. Lisa’s ability to merge functional nutrition with indulgent flavor and modern lifestyle design has established her as a category innovator and a leading voice in the next era of wellness. Beyond Kroma, Lisa is a mom of 3 grown kids, a passionate mentor to female founders, a frequent speaker on health and entrepreneurship, and a tireless advocate for making wellness more intuitive, empowering, and enjoyable --- In this episode of the Leading for Wellness podcast, Liesl Bernard interviews Lisa Odenweller, founder of Kroma Wellness and Beaming, discussing her journey in the wellness industry, the challenges she faced, and the lessons learned from adversity. Lisa shares insights on self-worth, the importance of energy in business, and her innovative approach to nutrition with Kroma. The conversation emphasizes the significance of community support, personal growth, and the unique challenges female entrepreneurs face in fundraising. Lisa also highlights her daily rituals for maintaining positivity and energy. Chapters 00:00 Introduction to Wellness and Entrepreneurship 03:06 The Journey of Beaming: A Superfood Cafe 05:56 Lessons from Adversity: Overcoming Challenges 08:51 Self-Reflection and Healing: The Path to Growth 11:51 Building Self-Worth and Confidence 14:54 The Importance of Energy in Business 17:38 Fundraising Insights for Female Entrepreneurs 20:54 Creating a Nutrition System: The Chroma Brand 23:30 Daily Rituals for Energy and Positivity 26:34 The Power of Community and Support 29:22 Innovations and Future Vision for Chroma 32:36 Conclusion and Special Offers Contact Lisa Odenweller: https://kromawellness.com/ https://www.instagram.com/kromawellness/ Contact Liesl Bernard: liesl@leadingforwellness.com https://www.linkedin.com/in/lieslbernard/ www.leadingforwellness.com