EP12: Taking Creatine to the Next Level - Steve Jennings

More than 30 years ago, Steve Jennings played a pivotal role in introducing the world to the benefits of creatine supplementation at the 1992 Barcelona Olympics.  In this conversation, Steve will share the reason behind why he's now leading the charge with creatine 2.0, and how we can shift our perception beyond the world of gyms and performance sports, and introduce the broader health and wellbeing benefits of creatine to the mass population.    Episode Breakdown:    00:00 - The Genesis of Creatine Supplementation  08:59 - Creatine's Evolution and Its Broader Applications  18:10 - Understanding Mitochondrial Health and Creatine  22:54 - The Future of Creatine: Formats and Innovations  28:05 - Understanding Creatine Stability and Usage  32:08 - Innovations in Liquid Creatine Technology  34:55 - The Future of Creatine in Mainstream Nutrition  39:39 - Challenges in Creatine Manufacturing and Supply Chain  43:39 - The Need for Onshore Manufacturing  46:52 - The Broader Impact of Creatine on Health and Longevity    Links  Connect with Steve Jennings:  steve@helloyeu.com  https://www.linkedin.com/in/sjennings1/ https://www.instagram.com/creatineog/    Connect with Liesl Bernard: liesl@kalonstaffing.com https://www.linkedin.com/in/lieslbernard/ www.leadingforwellness.com  

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Welcome to Leading For Wellness, the podcast where we explore the intersection of business success and holistic health. Join Liesl Bernard, the CEO of Kalon Executive Search, as she talks with visionary entrepreneurs and executives who are transforming the wellness industry. Subscribe to Leading For Wellness and join our community of wellness leaders today.