Your proprietary data is your competitive advantage | Accenture

“I like to think about proprietary data as an organization’s collective intelligence,” says Teresa Tung, Global Lead of Data Capability at Accenture. Teresa is a prolific inventor, holding over 225 patents and applications, and she leads the vision and strategy that ensures that Accenture is prepared for ever-changing data advancements. In this episode, Susan and Teresa discuss the changing nature of data and its value to an AI strategy. Teresa shares six insights to help organizations derive value from their proprietary data, including: the importance of unstructured data, the potential of synthetic data; why context is key for AI; data governance and security; and how generative AI can jumpstart data readiness. It’s a master class in data strategy, and a must-listen for anyone who is curious about how to get the most from their data, AI and cloud investments.Guest: Teresa Tung | AccentureBlog: 6 insights to make your data AI-ready, with Accenture's Teresa TungGet more innovation insights from Microsoft Azure.Discover and follow other Microsoft podcasts.Host: Susan EtlingerThe Leading the Shift podcast is a place for experts to share their insights and opinions. As students of the future of technology, Microsoft values inputs from a diverse set of voices. That said, the opinions and findings of our guests are their own and they may not necessarily reflect Microsoft's own research or positions.

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The AI platform shift brings immense opportunity, but the road to success isn’t always clear. On Leading the Shift, we talk with leaders in organizations of all kinds about how they’re using data, AI, and cloud technologies to deliver meaningful, trustworthy innovation to their teams, customers, and communities. Guests share how the platform shift is affecting everything from data strategy and customer relationships to organizational structure and culture, to their own lives and career journeys. Join us for conversations about navigating the era of AI, tackling new challenges, and advice for getting started.