JoJo Maman Bébé

Laura Tenison is the always-on founder and CEO of JoJo Maman Bébé, the children’s clothing, gifts and maternity wear chain which brightens dozens of UK high streets. The business now stretches to 88 shops, a strong online presence, 900 employees and an annual turnover of £70m. Laura joins James Ashton to discuss: The life-changing car accident that led to the foundation of her business in 1993; Rolling up her sleeves to join her warehouse workers during the Covid-19 pandemic; The mentorship she received from the Body Shop’s Anita Roddick that informed JoJo’s focus on sustainability; And the importance of supporting fellow entrepreneurs including through the everywoman platform. For further details of this series, follow @leadingpod or go to leadingpod.com James Ashton’s book The Nine Types of Leader (bit.ly/NINEbook) is available now

Om Podcasten

LEADING talks to leaders at the top of a wide range of organisations to discover how they learnt to lead, the big decisions they’ve taken and the advice they offer to others.From the worlds of business, charity, the arts, sport, technology and healthcare, CEOs share their take on leading vital causes, famous brand names, multi-million-pound enterprises and fast-growing start-ups. The podcast is presented by the journalist James Ashton.