Building emotional connection with your customers (interview with Gary Corrin)
"Often what's stopping us from succeeding isn't the value of our ideas—it's our inability to communicate that value meaningfully."So says Gary Corrin, a marketing and branding consultant based in the UK. In this revealing interview with Andrew, he talks about his work and the way he helps clients to build their brand story and create a deep emotional connection with their customers.Highlights incude:an unusual experiment on e-baythe psychology behind serving people in a restaurantdifferent wa...