How to sell without selling (interview with Peter Beckenham)
Peter Beckenham exudes positive energy and no doubt employed that trait when he successfully sold ideas (and insurance products) without appearing to sell anything! In this interview, Peter shares his fascinating personal story as well as some tips and techniques around conversational selling. A strong advocate of the storytelling approach, he talks about having "no competition" when you tell a good story about yourself and whatever you're there to promote.Peter explains how his father doubte...