31 // Lessons from Building The Internet's Greatest Ads with James Dayton

What lessons for learning design and leadership are there from some of the greatest video ads on the Internet? Quite a lot actually. Creative Director James Dayton of the Harmon Brothers Ad Agency produced the wildly successful Squatty Potty, Purple, and Fiber-Fix campaigns and more. As Creative Director his credits include CubCoats, TAOS Bakes, Cuffed Up, Scooch, and BedJet. Having worked in film for over 15 years he is also a skilled Assistant Director. James and I talk about his work as a creative director in the advertising world. We discuss the 7 point video ad scripting recipe, killing your darlings, thriving under constraints, and grabbing people with great hooks and a visual thesis. James has some great insights on the importance of setting honest expectations with your audience and the value of matrix testing and soft launching content to tweak and optimize for higher impact. Check out this youtube playlist with few of the ads mentioned in today’s episode here: https://www.youtube.com/playlist?list=PL9faCiIC-952m0GL1ejAEhmkKECB8izMs Learn more about the Harmon Brothers on their website: https://harmonbrothers.com/home

Om Podcasten

The Learning Experience Leader Podcast is a project devoted to design, leadership, and the psychology of learning. The aim of the show is to help you expand your perspective of learning design through conversations with innovative professionals and scholars across the world. Every other week a different practitioner or researcher shares insights from their work and experience to bring a more holistic view on how learning happens and what we can do to create amazing learning experiences through design and leadership. If you are interested in how people learn and how you can be more effective in helping others grow and develop, then this podcast is for you.