22: Running a video learning campaign with marketing tactics – Megan Power

What happens when the L&D Manager is also the Marketing Manager? You get to run a learning campaign! In this episode, Megan Power shares her story of using a video learning campaign to upskill retail staff on a new product line. She talks through how they produced and shared videos, used marketing tactics for engagement and used data analytics throughout the campaign to connect with their learners and track the phenomenal sales success. Hosts: Michelle Ockers & Karen Moloney Transcript and related resources: https://learninguncut.global/podcast/22/ Podcast information and more episodes: https://learninguncut.global/podcast/

Om Podcasten

Learning Uncut is about real conversations around real learning solutions and real experiences with real advice from real people. We’re all about keeping it “real.” Here’s an overview of our approach: Strategy and tactics. We want to unpack the strategy and how-to’s of creating great learning solutions, frameworks and teams. CONVERSATIONS, NOT SCRIPTED DISCUSSION Our podcasts are professional but not so edited and polished that they lose their authenticity. We want our audience to hear real people having real conversations and sharing real examples and advice. PROGRESSIVE We want to showcase the “unsung L&D heroes” out there doing great work, being brave and trying new things. PRACTICAL We invite our guests to share tips and strategies to help listeners take their solutions to the next level. We aim to provide actionable takeaways for our listeners through show notes, links and downloads wherever possible.