Listen Now: The Best Idea Yet

The untold stories behind the products you’re obsessed with and the bold risk-takers who made them go viral. How did Birkenstocks go from a German cobbler’s passion project 250 years ago to a starring role in the Barbie movie? Who created that bottle of Sriracha permanently living in your fridge? Did you know the Air Jordans were initially banned by the NBA, or that Super Mario became the best-selling video game character ever thanks to a strategy called “The Infinite Game?” On Wondery’s new weekly podcast The Best Idea Yet, Nick Martell and Jack Crivici-Kramer (hosts of the award-winning daily pop-business podcast, The Best One Yet aka TBOY) have identified the most viral products of all time and reveal their untold origin stories — plus the bold risk-takers who brought them to life. From the Happy Meal to Levi’s 501 jeans, come for the products you’re obsessed with, stay for the business insights that’ll make you the most interesting person at your next brunch.  Follow The Best Idea Yet on the Wondery App or wherever you get your podcasts. You can listen to new episodes early and ad-free on Wondery+. Wondery.fm/TBIY_IP See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Om Podcasten

From Wondery and Goalhanger Podcasts, Afua Hirsch and Peter Frankopan tell the wild stories of some of the most extraordinary men and women ever to have lived – and ask whether they have the rep they deserve. Should Nina Simone’s role in the civil rights movement be more celebrated than it is? When you find out what Picasso got up to in his studio, can you still admire his art? Was Napoleon a hero or a tyrant - or both? (And, while we’re at it, was he even short?) Legacy is the show that looks at big lives from the perspective of now – and doesn’t always like what it sees.