E12: It’s vital to create celebrities within your business

It's not the company that's selling the product, it's the people. Every business that competes is pretty much the same in almost every field. What differentiates you?   Your product might not always be the differentiator, but your personality is. That's why creating celebrities within your company will infuse their personality into the brand and evoke authenticity, excitement, and uniqueness.   Follow Steve on: LinkedIn Youtube

Om Podcasten

Steve Bederman is the CEO of NobelBiz and a true leader and influencer within the contact center space. He started as a call agent some 40 years ago, and soon enough he had his own sales team. In his podcast series, Steve is sharing with you something that he’s been working on for his lifetime. a glimpse into what its like behind the scenes of being a CEO. A collection of lessons learned in the pursuit of the true purpose in business and courageous leadership. Years of experience in business, brought him today to discuss life experiences, lessons learned, tipping points, and everything it takes to become and continue to be a great entrepreneur and crush it with your business! Among other things, Steve’s an Amazon Bestselling Author of 4 corporate thrillers and he wrote and spoke for many leading contact center space publications. He guides his life by this motto: “Make a promise, keep a promise.”