MINI HACK: How to successfully target over 50s on social media!
You might think the over 50s aren’t very present on social media and therefore not worth targeting, but this isn’t the case! Although this generation might not have grown up with smartphones and social media like Millennials or Generation Z, many over 50s have embraced and regularly use this technology. So, even if the over 50s aren’t one of your main target markets, reaching out to them on social media could still offer significant revenue opportunities, but how do you do this effectiv...