Trust, Trade, and Technology: Securing Nigeria’s Agri-Marketplaces with Izuchukwu Areh
In this episode, we dive into the digital transformation of agricultural trade in Africa with a spotlight on Agro Market Square, a fast-rising agri-marketplace designed to build trust in agri-commerce through secure, technology-driven solutions. Agro Market Square provides a B2B platform that connects smallholder farmers directly to buyers, processors, and other value chain actors. One of their standout features is their escrow-secured transaction system, which protects both buyers and sellers from fraud—one of the most pressing challenges in online agricultural trade. This conversation explores: Why trust is the backbone of successful agri-trade How Agro Market Square’s escrow system works The challenges and opportunities in Nigeria’s digital agri-marketplace space How smallholder farmers benefit from transparency and direct market access What the future looks like for agri-marketplaces in Africa Whether you’re a farmer, agribusiness owner, digital platform builder, or someone interested in the future of food trade, this episode offers valuable insights on how to make agricultural e-commerce work—safely. Guest: Izuchukwu Areh, Co-founder, Agro Market Square Sponsored by: Agro Market Square Visit their website: https://agromarketsquare.com