Episode # 4 - Relevance of online events for FMCG

In the fourth episode of the NIQ e-commerce series “Let’s talk e-commerce!”, our experts discuss the relevance of online events (BF, Prime Day, 11.11, and more) for FMCG and which strategies FMCG companies should implement to stay ahead of the competition.

Om Podcasten

"Let's talk E-commerce" is NIQ's new podcast that gives you a Full View on omnishopping around the globe, featuring NIQ e-commerce leaders and exclusive industry guests. From the latest e-commerce trends to online events, from optimizing the digital shelf to e-commerce innovation, each episode will shed light on e-commerce hot topics for the FMCG industry.