#584: You Can’t Avoid Loyalty Fraud, But You Can Attempt to Manage It

Michael Smith, from AI Events is co-Founder of the Loyalty Security Alliance.He talks through the definition of fraud and the difference between traditional fraud and account take overs. He also explains the different stages of fraud: prevention, detection & post fraud recovery for customers. Fascinatingly, we discuss who are the fraudsters from customers o staff, bots and criminal gangs.Hosted by Amanda CromhoutShow notes:1) Michael Smith2) Loyalty Security Alliance.3) The Paypers**********************************************************************************This episode is sponsored by Phaedon.Visit their website to learn more about how they're powering the world's most beloved loyalty programs at www.wearephaedon.com

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“Let’s Talk Loyalty” is an industry podcast for loyalty marketing professionals. If you work in loyalty marketing, join us every week to learn the latest ideas and marketing insights from loyalty specialists around the world. Check out our website on: http://www.letstalkloyalty.com/