#620: Gamification driving sustainable behavioural change

This podcast is a masterclass in how gamification is not child’s play and how the loyalty industry can reap significant rewards (excuse the pun) by taking this strategy seriously. Dr Jacqui Nortje and Glenn Gillis are dedicated professionals who understand this opportunity deeply, with years of hands-on experience, serious brand performance and a phD in gamification between them.Hosted by Amanda Cromhout. Show Notes:1) Dr Jacqui Nortje 2) Glenn Gillis3) Hailr4) Sea Monster**********************************************************************************This episode is sponsored by Phaedon.Visit their website to learn more about how they're powering the world's most beloved loyalty programs at www.wearephaedon.com

Om Podcasten

“Let’s Talk Loyalty” is an industry podcast for loyalty marketing professionals. If you work in loyalty marketing, join us every week to learn the latest ideas and marketing insights from loyalty specialists around the world. Check out our website on: http://www.letstalkloyalty.com/