LTM #9 Fascination Esports – Naz Aletaha and Natanael Sijanta
Imagine a world where taking a drive could also mean stepping into a total Esports experience, testing your gaming skills online against millions of other players worldwide. Thanks to the partnership between Mercedes-Benz and League of Legends creators Riot Games, the fantasy of immersive in-car gaming could become reality sooner than you think. In the latest episode of Let’s talk Mercedes, the Mercedes-Benz podcast, we take a look into the vision behind the partnership, how Mercedes-Benz is engaging with a whole new audience and the future of Esports, as show host Sarah Elsser talks to Naz Aletaha, Head of Global Esports Partnerships Riot Games and Natanael Sijanta, Director Global Marketing Communications Mercedes-Benz AG.