Dimension #1 – what if luxury was naturally sustainable?

For our podcast’s premiere, our host Ricardia embarks on a journey through the luxury universe – and explores how the groundwork for a future in which luxury and sustainability become one is already in the making. Together with brand consultant Antonio Paraiso and marketing professor Dr Wided Batat, Ricardia discoversfinds out why luxury goods excite us so much and move us emotionally. She talks to designer Sofia Ilmonen and vintage fashion entrepreneur Dounia Wone about how the fashion industry is becoming more sustainable. To wrap up the episode, she is joined bydiscusses with futurologist Daria Krivonos and luxury researcher Dr Benjamin Berghaus to discuss how the consumption of luxury goods is already changing – and why every company will have to act sustainably in future.

Om Podcasten

At Mercedes-Benz Magazine, we love to explore breathtaking roads and thrilling cities across the world. Now, we’re giving you the chance to join in. We’ve turned some of our favourite road trips into audio adventures that will transport you to destinations far away. From sunrise journeys to night rides, vast mountain ranges to dense metropolises, experience it all in some of the most fascinating cars ever produced by Mercedes-Benz. Press play and come on board! To explore more of these experiences, visit our magazine at https://www.mercedes-benz.com/en/exclusive/mercedes-benz-magazine/