169. The Pricing Mistake That Cost Me Thousands (And How You Can Avoid It) - Martina Flor

Welcome back to Open Studio Podcast, the go-to space for lettering artists, illustrators, and creatives looking to build a successful career. I’m Martina Flor, and today we’re tackling one of the biggest challenges for freelancers: pricing your work.💡 In this episode, you’ll learn:✔️ The two main pricing models: hourly vs. value-based pricing✔️ The biggest pricing mistake I made early in my career—and how it cost me thousands✔️ How to set your rates with confidence and stop undercharging✔️ Industry benchmarks for logos, book covers, editorial work, and ad campaigns📩 Get my FREE Lettering Success Secrets Guide to learn how to build a career with your skills:https://martinaflor.com/guideTo access the full show notes for this episode, click here: ⁠⁠⁠https://martinaflor.com/podcast

Om Podcasten

In this show, Martina Flor reveals all of her lettering and art business strategies to help you build a career as a commercial artist. You’ll learn about mastering a skill, finding your voice as an artist, going from amateur to pro, how the illustration market works, marketing yourself, social media, client outreach, and productivity tips so that you can thrive with your art and make a living doing what you love. It’s a mix of interviews with notable lettering artists and illustrators, special co-hosts, and solo shows from Martina that you’re not going to want to miss.