174. Goodtype - Building a Career in Lettering, What’s Next for Lettering Artists and Much More!

In this episode, we chat with Ilana and Katie, the creative minds behind Goodtype (goodtype.us). They share their journey from agency jobs to full-time lettering artists, how they built a thriving creative community, and the lessons they've learned along the way.Topics Covered:✅ Leaving agency jobs to pursue a creative career✅ The power of community in the lettering world✅ How art licensing became a key revenue stream✅ Overcoming imposter syndrome and self-doubt in design✅ Why typography and lettering can feel intimidating—and how to push through✅ Finding confidence despite critique culture in design schools✅ Their early lettering projects and learning experiences✅ The importance of practice, challenges, and mentorship in lettering🎨 Want to learn lettering from Ilana and Katie?They’re part of the Lettering Seminar 2025, a signature program to master the art and business of lettering! Sign up for the waiting list at theletteringseminar.com.🔗 Links & Resources:Goodtype Website: goodtype.usFollow Goodtype on Instagram: @goodtypeJoin the Lettering Seminar 2025 Waiting List: theletteringseminar.comEnjoy the episode and get inspired to take your lettering to the next level! 🎉

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In this show, Martina Flor reveals all of her lettering and art business strategies to help you build a career as a commercial artist. You’ll learn about mastering a skill, finding your voice as an artist, going from amateur to pro, how the illustration market works, marketing yourself, social media, client outreach, and productivity tips so that you can thrive with your art and make a living doing what you love. It’s a mix of interviews with notable lettering artists and illustrators, special co-hosts, and solo shows from Martina that you’re not going to want to miss.