181. Alanna Flowers: From Passion to Career—Lettering, Freelance & Finding Opportunities

Hey everyone, it’s Martina Flor, and in this episode of Open Studio, I’m joined by the incredibly talented Alanna Flowers. She’s a lettering artist, designer, and founder of AGF Design Studio, with work featured by The Los Angeles Times, Adobe, and American Greetings. She’s also the illustrator of Love Letters: An Alphabet of Affirmations.Alanna and I talk about how she built her career in lettering, from her first freelance gig to landing major projects. She shares how being proactive—whether through outreach, social media, or personal projects—helped her turn her passion into a thriving business.🎨 We discuss:✔️ How she got into lettering and found her unique style✔️ The key moments that helped her establish her career✔️ How she balances client work, teaching, and personal projects✔️ The business side of freelance and what artists often overlook✔️ A behind-the-scenes look at one of her favorite pieces📌 Resources & Mentionshttps://www.instagram.com/alanna_flowers/ Newsletter: https://agfdesignstudio.kit.com/YouTube: ⁨@AGFDesignStudio⁩ Bluesky: https://bsky.app/profile/alannaflowers.bsky.socialTikTok: https://www.tiktok.com/@alanna_flowers📚 Learn from Alanna:✍️ Enroll in her Domestika course: https://www.domestika.org/en/courses/4289-expressive-lettering-of-inspirational-quotes-in-adobe-fresco/alannaflowers 📖 Buy her book: https://littlebeebooks.com/books/love-letters-an-alphabet-of-affirmations-a-little-bee-books-board-book-for-all-ages/

Om Podcasten

In this show, Martina Flor reveals all of her lettering and art business strategies to help you build a career as a commercial artist. You’ll learn about mastering a skill, finding your voice as an artist, going from amateur to pro, how the illustration market works, marketing yourself, social media, client outreach, and productivity tips so that you can thrive with your art and make a living doing what you love. It’s a mix of interviews with notable lettering artists and illustrators, special co-hosts, and solo shows from Martina that you’re not going to want to miss.