187. James Hughes: How to Build a Creative Career Without Burning Out - Martina Flor

In this episode of the Open Studio Podcast, Martina Flor sits down with James Hughes, the illustrator, educator, and founder of The Illustrator’s Guide, to talk about the real, behind-the-scenes journey of building a sustainable creative career.James shares how he turned his freelance illustration practice into an educational platform that helps artists learn the skills traditional schools often skip—like pricing, outreach, and real-world business strategy. You’ll hear why newsletters have become one of his most valuable tools, how teaching helped him reconnect with his own creative goals, and the importance of creating your own path in a competitive industry.Follow James! ⁨@TheIllustratorsGuide⁩ https://www.instagram.com/theillustratorsguide/To access the full show notes for this episode, click here: ⁠⁠⁠https://martinaflor.com/podcast

Om Podcasten

In this show, Martina Flor reveals all of her lettering and art business strategies to help you build a career as a commercial artist. You’ll learn about mastering a skill, finding your voice as an artist, going from amateur to pro, how the illustration market works, marketing yourself, social media, client outreach, and productivity tips so that you can thrive with your art and make a living doing what you love. It’s a mix of interviews with notable lettering artists and illustrators, special co-hosts, and solo shows from Martina that you’re not going to want to miss.