190. How Becca Built a Calligraphy Empire: YouTube Growth, Monetizing Content, and Business Tips

🔗 Click here to join Workshop Week for FREE – the creative event that brings thousands of artists from around the world together!👉 https://beccacourtice.samcart.com/referral/martinaflor/zLx1kNRjKkpMMcVT✨ Welcome back to Open Studio with Martina Flor!In today’s episode, I sit down with the incredible Becca Courtice—modern calligrapher, educator, and founder of Workshop Week—to dive deep into the power of community and how it can transform your creative journey.If you’ve ever felt isolated as a solo artist or struggled to find your people in the creative world, this episode is for you.🎙️ We cover:🧩 How Becca went from learning calligraphy to teaching thousands🚀 The behind-the-scenes of creating Workshop Week (and the chaos that came with it!)🎯 Building intentional creative communities💬 The real-talk about growing a personal brand online💡 And why community is greater than competition—every time.This conversation is packed with laughs, wisdom, and actionable advice for any lettering artist, illustrator, or creative building a business around their craft.🔗 Mentioned in this episode:→ Workshop Week: https://www.workshopweek.co→ Follow Becca:Instagram: @thehappyevercrafterWorkshop Week IG: @theworkshopweek

Om Podcasten

In this show, Martina Flor reveals all of her lettering and art business strategies to help you build a career as a commercial artist. You’ll learn about mastering a skill, finding your voice as an artist, going from amateur to pro, how the illustration market works, marketing yourself, social media, client outreach, and productivity tips so that you can thrive with your art and make a living doing what you love. It’s a mix of interviews with notable lettering artists and illustrators, special co-hosts, and solo shows from Martina that you’re not going to want to miss.