028: Social Media for Architects

In order for social media to have an impact, you first have to decide on what you want to achieve and from there, you actually have to put yourself out there as an individual because social media only functions when you are social - which means there has to be a 1st person narrative. I should point out that this doesn't necessarily mean talking about yourself, it means talking about things from your perspective.

Om Podcasten

A gifted storyteller communicating the role and value of architecture to a new audience, host Bob Borson uses the experiences acquired over a 25-year career to inform his podcast. A small firm owner, architect, and college design instructor, co-host Andrew Hawkins brings his insight from his 20 years in various roles within the profession. It responds to the public curiosity and common misunderstanding about what architects do and how it is relevant to people’s lives, engaging a wide demographic of people in a meaningful way without requiring an understanding of the jargon or knowledge of the history of the profession. With a creative mix of humor and practicality, Borson’s stories are informative, engaging, and approachable, using first-person narratives and anecdotes that have introduced transparency into what it really means to be a practicing architect. To learn more about Bob, Andrew, and what life is like as an architect, please visit Lifeofanarchitect.com