AUREUM's Cass DiMicco on Brand Building and Business Management: Trend Forecasting, Personal Style, and the AUREUM Journey
Cass DiMicco, founder of AUREUM Collective, joins us to share her journey from being a buyer to building a luxury fashion brand, AUREUM, known for its high-quality accessories like sunglasses, belts, and jewelry. Cass discusses her background in trend forecasting, how she and her husband manage the business with only two full-time employees, and the balance between creative direction and day-to-day operations. She opens up about navigating imposter syndrome, her personal style evolution, and how she’s carving out a future beyond influencer work, all while growing a successful brand that blends style with substance. Follow Marianna: @marianna_hewitt Follow Cass: @cassdimicco Follow AUREUM: @AUREUM.COLLECTIVE Ouai: code MARIANNA15 for 15% off your entire purchase at theouai.com Visit Sprinkleschocolate.com and use code MARIANNA for 20% off your first purchase. Hydrojug: www.thehydrojug.com and use code MARIANNA for 10% off Society De La Rassi: code MARIANNA for 15% off your order at societydelarassi.com Saks: saks.com Produced by Dear Media See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.