S10 E7: Listener Mailbag: Adventures in Customer Acquisition

The end of 2024 is here and Nik’s got a New Year’s Resolution: try more customer acquisition tactics. And, he’s answering YOUR questions.  First, how do you optimize spending money on ads when your budget is tight? You really need to know where your audience is and examine the quality of your content. What’s working? What’s not? When people click on your ad, what’s the landing page look like? There’s a TON of moving pieces.  Plus, Nik covers some basic acronyms for new marketers. What do ROAS, MER, and CAC stand for, and why do they sound like 90s bands? Nik breaks it down so you’re not confused.  Visit motionapp.com or watch a demo of Motion here Don’t forget to check out Nik’s helpful hacks here: nik.co/tiktokads nik.co/everydaydose Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.   Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ   And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts.   Follow Nik: Twitter: https://www.twitter.com/mrsharma

Om Podcasten

So many DTC brands think nice PR is more important than honesty. But that’s not us. I'm Nik, and I'm tired of all the hot air in our industry. This podcast is the behind-the-scenes conversation that gets to the heart of what DTC is really like. Nik Sharma founded Sharma Brands - and has no reason not to call people out, and share his spicy takes. Joined by the most experienced names in the industry, these are the conversations you won’t hear anywhere else. We’ll be diving deep into industry moves, autopsies on failed brands, and why we’re investing in certain companies. Episodes drop every Wednesday. Make sure to subscribe wherever you get your podcasts.